05 Jun LANCO Brings “Greatest Love Story” To Life
As emerging breakout band LANCO (Arista Nashville) continue to see their new single “Greatest Love Story” rise on the Country radio charts, the honest lyrics behind a timeless love story are brought to life in the new music video premiering on VEVO today. Penned solely by LANCO lead singer Brandon Lancaster, the “mid-tempo storytelling song” puts “his emotions on his sleeve” (Taste of Country) as its real-life story “tugs at your heart strings” (People).
“I wrote this song about my life and what I knew coming from small-town Smyrna, TN,” said Lancaster. “I thought it was just about me, my relationship, but then we started hearing from all these fans on the road and online – military couples, couples who played it at their weddings – who felt like it was ‘their song’ too. It’s really cool to become part of their stories in such a personal way.”
Directed by Justin Key, the retro 80’s inspired music video for “Greatest Love Story” was filmed near Nashville, following two childhood sweethearts through relatable life-lessons and separation, before rekindling their relationship.
With over 10 million streams, “Greatest Love Story” leads LANCO’s forthcoming debut album produced by Jay Joyce (Eric Church, Cage The Elephant, Little Big Town). Named as “the band to watch” by Bobby Bones, CMT, Rolling Stone, Spotify and more, LANCO gained their “exuberant concert persona” (Billboard) status from touring the country’s top festivals along with securing opening slot for Dierks Bentley, Brothers Osborne and Jake Owen. They will bring their electric live show to diverse audiences this weekend with multiple CMA Music Fest performances (6/8) before taking the stage at the all-genre Bonnaroo Music + Arts Festival (6/9). For more information on LANCO and upcoming tour dates, visit LANCOMusic.com.