30 Jun LANco Goes Big (Apple) with Times Square Video Debut for “Long Live Tonight”!
Dynamic new Arista Nashville five-man band LANco celebrated the world premiere of its debut music video, “Long Live Tonight,” in New York City on Tuesday (6/28), as the clip aired on the Sony Digital Billboard in Times Square at 43rd and Broadway.
“Times Square is something you see in the movies or maybe get to visit in your life, but you never dream that one day your face will be on one of those giant screens,” shared LANco lead singer Brandon Lancaster. “This was truly a surreal and incredible experience.”
Fans everywhere can now see the video below or online here.
Directed by Peter Zavadil and produced by Jen Rothlein for Tiny Terror Productions, “Long Live Tonight” made its broadcast premiere exclusively on CMT. The video can be seen during music hours on CMT, on demand via CMT.com, CMT Mobile, and on the network’s 24/7 digital music channel, CMT Music. The video will be highlighted across all of CMT’s digital platforms, including CMT.com, CMT Mobile, and more than 15 million social media fans. LANco is also one of CMT’s 2016 Listen Up artists.
The band rolled into New York amid their RV cross-country caravan, playing multiple festival and concert stops in support of “Long Live Tonight,” featured on their four-song self-titled EP. The EP is currently available for sale here.
Hailed by Shazam among its all-genre picks to break out as one of “The Songs of Summer” this year, “Long Live Tonight” will officially impact country radio on July 11.
Shazam also played a role in the Times Square video premiere, inviting fans to utilize Visual Shazam for a chance to win a performance by the band. About the promotion, Shazam CEO Rich Riley remarked, “More artists like LANco are harnessing the power of Visual Shazam, which has become a music industry standard for connecting artists with their first fans. This is the first large-screen digital activation of Shazam on a billboard. The fact that it was implemented in Times Square, reaching nearly half a million people on a given day, speaks to the potential scale and engagement of Shazam’s visual technology.”
In advance of the July 11 impact date of “Long Live Tonight,” the band this week also debuted the second installment of a five-part video series, LANco: The Lives We Lead. See it on the band’s Facebook page or view the entire series here.
Five best friends, LANco is Brandon Lancaster (lead vocals), Chandler Baldwin (bass), Jared Hampton (keyboards, banjo), Tripp Howell (drums), and Eric Steedly (lead guitar).
Find the band online at www.LANcoMusic.com.