28 Apr Old Dominion’s “Snapback” Inspires Fan-created Merchandise For Lids
Green Bay Packers, New England Patriots, Pittsburgh Steelers… all these national NFL team stadiums have seen ACM Best New Duo/ Group of the Year Old Dominion play their hallowed fields while on tour with Kenny Chesney, and now they have another commonality: each fan base have a chance to create their own customized New Era cap with LIDS. The five-piece band comprised by lead singer Matthew Ramsey, lead guitarist Brad Tursi, multi-instrumentalist Trevor Rosen, bassist Geoff Sprung and drummer Whit Sellers, may have found the perfect partner for their 2016 summer tour in LIDS Sports Group and headwear manufacturer New Era. The partnership launched today with a hat design contest in honor of Old Dominion’s Top 5-and-climbing single, “Snapback,” and will continue through June 21.
From now until June 21, fans are encouraged to design a hat for the band and submit their design image via Twitter or Instagram by tagging @LIDS and @OldDominion (@OldDominionBand on Instagram) while including the hashtags #OldDominionLids and #contest. A design image can also be uploaded through LIDS’ contest website. No purchase necessary to enter the contest.
“Working with a company like LIDS just makes sense for us,” expressed Old Dominion’s lead singer Matthew Ramsey. “Every night we play a song we wrote that has now become a hit and was inspired by seeing so many of our fans wearing Snapbacks. Our fans are LIDS customers and we are excited to partner up and bring them into the Old Dominion family.”
A winning hat design will be selected each week for the duration of the contest, providing each winner with two free tickets to see Old Dominion perform as part of Kenny Chesney’s 2016 Spread the Love Tour, agreed upon between the winner and LIDS. After eight weeks of design selections, those eight designs will be put forward for a fan vote to determine the grand prize winner. The fan with the leading design will receive a VIP ticket and travel package to a tour date, complete with an Old Dominion meet-and-greet backstage. Additionally, and with the help of New Era, LIDS will also put the grand prize winner’s design will also be featured on a New Era snapback to be sold at participating stores throughout the country. LIDS will also carry the New Era hat that appears in Old Dominion’s “Snapback” music video.
“We are excited to partner with a group of musicians that exemplify the core values of our brand,” said LIDS co-founder Glenn Campbell. “This band is known for its passion and commitment to the music, the same way our patrons are known for their dedication to their favorite sports teams. Their ambition and love of ‘snapbacks’ makes Old Dominion the perfect partner for LIDS.”
Old Dominion has emerged as one of the hottest breaking bands in country music and were recently named the Academy of Country Music’s New Vocal Duo/Group of the Year. In 2015, Old Dominion released its first full-length album, Meat and Candy, which Entertainment Weekly called a “deceptively smart, occasionally cheeky, stellar debut.” They released their debut single “Break Up With Him” to country radio, which topped the charts for two weeks, was Certified GOLD by the RIAA and was named “The Highway’s” No.1 Song of 2015 on SiriusXM. “Snapback,” the band’s highly anticipated second single, is Top 5 and climbing. The band is currently headlining its Meat and Candy Tour and are on tour with Kenny Chesney for the second summer on his Spread The Love Tour.
LIDS Sports Group currently operates more than 1,300 retail locations across North America specializing in headwear, team-specific professional sports and university athletics.