Sony Music Nashville Partners with Omni Nashville Hotel for 2017 CMA Music Fest, SMN Announces Augmented Reality Expedition

For Immediate Release
June 5, 2017
SONY MUSIC NASHVILLE PARTNERS WITH OMNI NASHVILLE HOTEL IN  HEART OF DOWNTOWN TO CREATE UNIQUE ARTIST EXPERIENCES FOR COUNTRY FANS AT 2017 CMA MUSIC FEST
Pop-Up Music Store Powered by FYE To Feature
Sony Music Nashville CDs, Vinyl & Exclusive Merchandise
Omni Nashville Hotel Becomes Fan Prize Fulfilment Destination For
Metaverse and Sony Music Nashville Augmented Reality Expedition
Nashville, TN – As a gesture of gratitude for the thousands of country music fans arriving in Music City for the 2017 CMA Music Fest, Sony Music Nashville is partnering with the Omni Nashville Hotel to create exceptional artist experiences.  From Thursday, June 8 through Sunday, June 11, over 10 personal artist appearances at various Omni Nashville venues, including Bongo Java and Barlines, will be available to Music Fest attendees as capacity limits allow. Starting Monday, June 5, an updated list of Sony Music Nashville artist activities, can’t-miss performances and surprise happenings at the Omni Nashville Hotel will be posted HERE.
“We’re very excited to be partnering with Sony Music Nashville for this year’s festival to create an unforgettable experience for our guests,” says Tod Roadarmel, Area Director of Sales and Marketing, Omni Nashville Hotel.
 
“There’s no more centralized hub during CMA Music Fest than the Omni Nashville Hotel, connected to the Country Music Hall of Fame & Museum and across the street from Fan Fair Hall in Music City Center—so it became the perfect headquarters for Sony Music Nashville’s activations,” remarks EVP/Marketing & New Business John Zarling. “Our team worked hard with our friends at Omni to create unique fan experiences with our artists as a thank you for all of the support they show us throughout the year. The engagement from our artists and our partners will ensure unforgettable moments during this year’s Music Fest.”
At Bongo Java, the FYE Pop-Up Store will be fully stocked with Sony Music Nashville CDs, 12” vinyl and exclusive merchandise. RCA Nashville/Zone 4’s Kane Brown and River House Artists/Columbia Nashville’s Luke Combs are confirmed for FYE store signings, with others to be added.
 
Also at Bongo Java, Sony Music Nashville is hosting a Coffee With…Series, and singer-songwriters currently confirmed are Arista Nashville’s Cam, LANCO and Seth Ennis and Columbia Nashville/Epic Records’ Levon.
 
Barlines, Omni Nashville’s own honky-tonk and live music destination, will provide the stage for a multi-artist performance series titled Barlines LIVE! with Sony Music Nashville presented by BoneOn Sportwear Acts confirmed are Monument’s Walker Hayes, Sony Music Nashville newcomers Ben Gallaher, Levon and Fairground Saints.
 
Fan perks at the Omni – Sony Music Nashville CMA Music Fest experience include a chance to enter to win a trip back to Nashville to attend a Brad Paisley & Friends Band Against Cancer Opry concert event.  Band Against Cancer is a Brad Paisley and Sarah Cannon partnership that unites music and healthcare to help connect those touched by cancer with community-based treatment options and resources.
Throughout CMA Music Fest, the Sony Music Nashville radio channel will air in the Omni’s lobby, retail areas and Bongo Java. In guest rooms, the Sony Music Nashville video channel will air.
 
Collector’s edition Omni room key cards will be available to hotel guests, featuring Kenny Chesney, Miranda Lambert, Tim McGraw, Faith Hill, and others. Guests receiving one of 10 Dolly Parton limited-run cards will be recipients of an autographed Dolly Pure & Simple CD.
 
The Sony Music Nashville booth will be open 10 am to 6 pm, Thursday through Sunday, and will be positioned outside of Bongo Java, adjacent to the Omni Nashville lobby.
Adding an exciting virtual and real-life dimension to the Omni Hotel partnership as well as the entire 2017 CMA Music Fest experience, Sony Music Nashville is partnering with Metaverse to produce a four-day Augmented Reality for fans. Festival attendees who download the Metaverse app will be able to participate in a scavenger hunt across downtown Nashville involving Sony Music Nashville artists and potential prizes. Fan can download the app now from the iTunes store or Android markeplace and get ready to play June 8 through 11.
About Sony Music Nashville
Sony Music Nashville includes its three country label operations – Arista Nashville, Columbia Nashville and RCA Nashville – and Provident Music Group, one of the world’s leading Christian music companies.  Sony Music Nashville is a division of Sony Music Entertainment.
About Omni Hotel
Located in the heart of exciting downtown Nashville, Omni Nashville Hotel is adjacent to the Music City Center, fully integrated with the Country Music Hall of Fame® and Museum on three levels, and within walking distance of the city’s most popular restaurants, cultural attractions, live music and sports venues. The Omni Nashville offers a wide range of dining options, including Barlines, Bob’s Steak & Chop House and Kitchen Notes, and includes a full-service Mokara Spa and a coffee shop, Bongo Java.  With stylish guest rooms and over 80,000 square feet of meeting space, the Omni Nashville Hotel offers a genuine, authentic guest experience, making it a true landmark destination in Music City.  To obtain additional information or book accommodations, visit omnihotels.com/Nashville or call 615-782-5300.
About CMA Music Fest
The Ultimate Country Music Fan Experience™ began in 1972 as Fan Fair®, bringing 5,000 fans to Nashville’s Municipal Auditorium. Now 45 years later, the legendary Festival has become the city’s signature music event hosting more than 88,500 fans from every state and two dozen foreign countries. The 2016 CMA Music Festival featured 11 stages with more than 600 artists and 100 hours of music. And it all benefits music education. Since 2006, CMA and the CMA Foundation have donated more than $17.5 million to sustainable music education initiatives across the U.S. thanks to the fans who attend CMA Music Festival and the artists who perform for free. CMA Music Festival will be filmed for a national television special to air on the ABC Television Network. This is the 14th consecutive year the event will be filmed for a network television special, a feat no other music festival has achieved. “CMA Fest 2017” is executive-produced by Robert Deaton.
About Metaverse
About Metaverse: Metverse is a Gamification Platform (mobile app) that annotates the physical world with interactive experiences. Some people describe it as “Pokemon Go as a Platform.” Just like with Pokémon Go, you walk up to experiences inside the Metaverse app and tap them to interact with them. Metaverse can be used for all kinds of experiences including scavenger hunts, loyalty programs, interactive storytelling, gaming, brand activations, retail gamification, fan coalescing etc. The company is backed by 23 angel investors (including Michael Eisner) and is founded by former Googlers.