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LANCO Kicks Off Global Partnership Between Sony Music Entertainment & Hard Rock Hotels With Live Concert Experience

LANCO KICKS OFF GLOBAL SONY MUSIC ENTERTAINMENT & HARD ROCK HOTELS PARTNERSHIP WITH LIVE CONCERT EXPERIENCE
VEVO Offers Fans Video Show Playlist Highlighting the PLATINUM Selling Band’s Adrenaline-Fueled Headlining Set
Billboard Shares Exclusive Acoustic Performance from Oceanside Collaboration
WATCH HERE

NASHVILLE, TENN. – LANCO has been tapped by Hard Rock Hotels as the first artist of any genre to deliver fans a priceless concert experience through their global partnership with Sony Music Entertainment. The music-rooted multi-layer collaboration brought the band’s biggest fans to the Hard Rock Hotel in Daytona Beach, Florida, where they were treated to oceanside-sunset performances that will continue to unveil across all Hard Rock properties globally through 2019. VEVO shared the initiative by recreating the night through a live-show video playlist featuring songs off their No. 1 selling debut album HALLELUJAH NIGHTS  (Arista Nashville) including their Top 25 and climbing single “Born To Love You” and their multi-week No. One PLATINUM hit, “Greatest Love Story.” Watch here.

In addition to VEVO’s video playlist, Billboard exclusively offers a backstage acoustic performance of LANCO’s fan-favorite “Pick You Up” before taking the stage at Hard Rock Hotel Daytona Beach. Watch here.

“2018 has been a big year for the band” (Rolling Stone) as they continue to “bring the full-band sound back to Country radio” (Newsday) and became the first Country group to debut on the Billboard Country albums charts at No. 1 in 10 years with their coming-of-age album, HALLELUJAH NIGHTS. As their debut album now boasts over XXX it “showcases a quintet both at the top of their game but at the decided start of their musical journey,” (Pitchfork) and proves why this year’s two-time ACM and CMT  nominated group is the only Country band to achieve a PLATINUM single prior to a debut album release, with the two-week No. 1 “Greatest Love Story.” Following the multi-week chart-topping hit, their new single “Born To Love You” serves as “an infectious bounce to the band’s pop-country, small-town storytelling,” (Green Bay Press Gazette). “Make no mistake, these guys are country” (Country Living) as they’ve been named “the band to watch” by Bobby Bones, CMT, Entertainment Weekly, Hits Magazine, Pandora, Rolling Stone, Spotify, SIRUIS XM and more while touring the nation’s largest festivals such as Bonnaroo, Lollapalooza, Austin City Limits and Faster Horses . In the midst of headlining runs, LANCO brings their “undeniable chemistry” (Hits Magazine) as support on Dierks Bentley’s 2018 MOUNTAIN HIGH TOUR. For more information and upcoming tour dates, visit XXX.

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Hard Rock International
With venues in 74 countries, including 185 cafes, 25 hotels and 12 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Cancun, Ibiza, Las Vegas, and San Diego. Upcoming new Hard Rock Cafe locations include, Maldives, Manila, Malaga, Georgetown, Fortaleza, Casablanca and Chengdu. New Hard Rock hotel, casino or hotel-casino projects include Atlanta, Berlin, Budapest, London, Los Cabos, Maldives, New York City, Ottawa, Dalian and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.