01 May LANCO TAPPED FOR NEW WAVE OF SPOTIFY RISE PROGRAM
Arista Nashville’s Platinum-selling breakthrough band, LANCO, has been tapped as one of four artists for the new class of Spotify’s RISE program, a genre-spanning artist discovery program with integrated content across the music platform, as revealed on Monday. Announcing the collaboration with Pitchfork, the ACM-nominated band touted as “at the top of their game” kicks off the eclectic new class of four Spotify’s RISE artists which also includes Jorja Smith, Rex Orange County and Karol G. With RISE, fans can expect exclusive LANCO content launching on the multimedia integrated RISE playlist and forthcoming video collaborations, curated new music content and live event activations. For more on RISE and LANCO, visit Spotify.com/RISE.
RISE builds on LANCO’s groundswell growth marked by their Billboard No.1 debut album Hallelujah Nights,which has notched more than 234 million streams and spurred PLATINUM No.1 cross-over smash hit “Greatest Love Story” and brand new rising single “Born To Love You.”
“When we were kids, putting together our first band and writing our first songs, our dream was to be able to eventually play them for people,” said LANCO’s lead singer Brandon Lancaster. “Spotify RISE is helping us make that dream a reality. By telling our stories through our music and through our entire creative process, we’re able to connect to our fans and grow the LANCO community in a deeper way that we could have ever imagined.”
In an incredible year of firsts, the “arena-rock leaning band” (Entertainment Weekly) LANCO became the first country group to debut on the Billboard Country albums charts at No. One in 10 years with their coming-of-age album, Hallelujah Nights (Arista Nashville), which now boasts over 234 million digital streams. Additionally, this year’s two-time ACM nominated group is now the only Country band to achieve a PLATINUM single prior to a debut album release, with the two-week No. One “Greatest Love Story.” Following the multi-week chart-topping hit, their “foot-stomping new single” (Rolling Stone) “Born To Love You” proves LANCO is “well on their way to being reigning hitmakers,” (PopCulture). Named “the band to watch” by Bobby Bones, CMT, Entertainment Weekly, Hits Magazine, Rolling Stone, Spotify and more, LANCO continues “drawing in fans from across the globe” (Tucson Weekly) after touring the country’s top festivals such as Bonnaroo, Lollapalooza, Austin City Limits, Watershed and Faster Horses. This month, they will hit the road for their first amphitheater run as special guests on Dierks Bentley’s 2018 MOUNTAIN HIGH TOUR.