NASHVILLE, Tenn. – Last night, breakout star and powerhouse vocalist Nate Smith debuted his fiery music video for his latest single “World On Fire.” Watch here.
In the video directed by Chris Ashlee, Smith is surrounded by flames as he belts the rock-infused anthem with his fire from within vocals.
Smith, who is currently opening for Thomas Rhett on his HOME TEAM TOUR 2023, wanted the video to encapsulate his live performance. “I was thrilled when Chris Ashlee turned in the treatment for the music video because it would give fans an idea of what the energy is like at a live show!” he said.
He added, “I wrote ‘World On Fire’ alongside Ashley Gorley, Taylor Phillips, and producer Lindsay Rimes. The song touches on aspects of the 2018 Camp Fire in Paradise, CA, but is used as a metaphor for a failed relationship.” Originally from Paradise, Smith lost everything he owned in the tragedy, which is now known as the deadliest and most destructive wildfire in the state’s history.
Rolling Stone shared, “The metaphor for the video and song are woven throughout his album, which retells the age-old story of love, loss, and moving on through Smith’s heavy blend of rock grounded in country soul.” The breakup hit is one of 26 tracks on Smith’s self-titled album / deluxe version released on April 28. Upon its release, the project achieved the largest album debut from a new artist this year (2023), as well as the largest full length album debut from a new artist since 2020. The album hit #6 on Billboard’s Country albums chart and #30 overall on the Billboard Top 200.
Press raved about the album, with The Tennessean sharing that it “lends itself well to country’s radio-ready expectations, but also is so well-delivered that it explodes them, too… Smith’s vocal is a flexible instrument that is so genuinely powerful that, aided by intentional musicianship, it achieves songs that feel familiar in a heart-warming and instantly connective manner.” Billboard lauded his “formidable, rangy and raw vocal power” while Holler noted that his range bears “resemblance to country legend Vince Gill, whose vocal control could cause fainting spells three states over,” adding that “this is Smith’s superpower.”
Smith, who is known for his “strong voice that grips a lyric with ferocity” (Billboard), was nominated for NEW MALE ARTIST OF THE YEAR at the 58th ACM Awards in addition to his 2023 CMT Awards nomination for BREAKTHROUGH MALE VIDEO OF THE YEAR for his Platinum-certified No.1 hit “Whiskey On You.” The smash single topped the country radio charts for two weeks in a row earlier this year, following its record breaking six-week run at No. 1 on the country radio charts in Canada – making the song the longest running No. 1 country debut by a male vocalist in their chart history. His follow up single “World On Fire” is currently hitting country radio airwaves nationwide.
Smith is currently on the road with Thomas Rhett as part of his HOME TEAM TOUR 23 and will kick off his opening stint on Cole Swindell’s TWELVE TOUR this fall. For tour dates, tickets, and additional information, visit NateSmithOfficial.com.